60% of small and medium-sized businesses have experienced a loss or theft of sensitive data.
But of these SMBs, less than two thirds have an incident response plan in place. 
These startling statistics show just how many businesses underestimate the likelihood of being affected by data loss. The bad news is that a data breach can be devastating for your business: damaging your operations, your bottom line, and your relationships with your customers.
The solution for businesses is to have a robust data backup and recovery solution in place. Keep reading to learn why.
According to the Varonis 2019 Global Data Risk Report, 22% of all folders used by a company were open to every employee. 
Unfortunately, people make mistakes. Human error is unavoidable—whether it’s deleting the wrong file, sending the wrong email attachment, or using a compromised password.
And even with the very best employee education practices in place, cyberattacks are becoming more and more sophisticated—so it’s almost impossible to avoid everything they throw at you.
With a data backup and recovery process in place, these errors can be identified and corrected before they become catastrophic for your business.
Technology is evolving at lightning speed, but it’s not immune to failure. In fact, the failure rate for hard drives in Q3 of 2020 was 0.89%. 
This may not seem like a lot until you consider how many hard drives you’re utilizing on a daily basis. Data backup and recovery means that your systems are protected even when your technology goes rogue.
Why does it always feel like disasters happen when you’re least prepared? Natural disasters like hurricanes, fires, and floods are becoming alarmingly commonplace—and there’s also “everyday disasters” such as water damage, electrical, and device theft to contend with.
Shockingly, roughly 40 to 60 percent of small businesses never reopen their doors following a disaster.  With a robust data backup and recovery plan, your business can protect against data loss disasters and, should they strike, be in the best possible position to quickly recover.
Storing all of your mission-critical data locally is a very risky move for any business. And even when you’re using cloud computing, there’s still the chance of data being insecurely stored, used, or transmitted.
Whichever way you choose to store your data, it’s essential that you have data backup and recovery in mind—not only to preserve the integrity of that information, but also to ensure you have continuous access to it whatever happens.
How to protect your business in the cloud
These 4 reasons clearly demonstrate that businesses should no longer think of data backup and recovery as a “nice-to-have”.
Regular backups and a solid recovery plan will act almost as an insurance policy for your business, bringing peace of mind to you, your employees, and your customers. By taking the right steps to protect your business, you can retain your credibility, boost your reputation, and secure your data and information.
With a NeverBlue IT Disaster Recovery Plan, a disaster no longer has to mean disruption and downtime for your business.
Our goal is to keep your business up and running no matter what the future holds. Our IT Disaster Recovery Plan offers:
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1: Ponemon Institute | 2019 Global State of Cybersecurity in Small and Medium-Sized Businesses
2: Varonis | 2019 Global Data Risk Report
3: Comparitech | Business Data loss and Disaster Recovery Statistics in 2020